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Keeping Your Mailing List Clean and Efficient
If there's something most marketing experts agree on today, it's that you need an e-mail list to keep your website visitors and potential clients engaged.
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So you went and created an e-mail newsletter because everyone said you should do it - but then life happened, and you haven't e-mailed the people on your list in a very long time. In the online marketing lingo: your e-mail list got cold. A cold e-mail list means your contacts don't remember who you are, why they've signed up in the first place, and what are the benefits of them staying subscribed to your list. If you send a sales letter to a an e-mail list you haven't kept in touch with for months, some of these things may happen: You'll get confused replies asking who you are, and how you got their e-mail address. You'll get zero sales. You'll get a record number of unsubscribes. Many subscribers may report your e-mail as spam. While your message was technically not spam because you abide by all the laws and regulations, it may not seem so to the subscriber. People sign up to different newsletters every day, and after a couple of months they don't even remember doing so. It's not even their fault - they didn't receive a single reminder for months, maybe even years. If this has happened to your list, there's no judgement: I did the very same thing with not one, but two of my email lists. I haven't sent a single e-mail to my subscribers in over a year, and naturally, some of them forgot about who I was and why I was writing to them out of the blue. The first time I sent a newsletter to a cold list, it was disappointing getting barely any opens and clicks. The next time, I devised a strategy that kept my newsletter engagement high, and bought the goodwill of my subscribers. I'll explain exactly how to do it in a bit, but before that, let's take a look at how you might prevent this from happening in the future. Prevention tip #1: Put a newsletter on your calendar Make a habit of sending a monthly or weekly newsletter. Don't write only when you "feel like you have something to say", because it's unlikely you will. If you commit to a schedule and your monthly newsletter send date is approaching, you'll miraculously find things to say in your e-mail. Deadlines are magical. Set a schedule that's doable for you. Some may say that a weekly schedule is better US EMAIL LIST than monthly, but the only "best practice" is the one that keeps you in the practice. If you keep struggling to make a weekly commitment with your newsletter, go for bi-weekly or monthly. Prevention tip #2: Create an automated e-mail sequence There is no exact value after how many months will your list grow cold, but new subscribers will forget about you much faster than people who have heard from you multiple times. If a subscriber read a few of your e-mails and grew to like you, they will forgive you if you disappear for a while more CANADA EMAIL LIST readily than people who are taking a chance on you and don't know what your newsletter is normally like. To give those new subscribers the best first impression of your brand, create an autoresponder sequence spaced out for about a week, a month, and two months from their first sign-up. You can add more e-mails to the list after that, but the first two months are crucial. Put your best foot forward in those e-mails. Write original, useful content that your readers will want to read and re-read. Curate the best articles you've ever written. Give them access to exclusive resources - not all at once (as this could overwhelm them), but drip them over a few weeks. Include a question or a call to action at the end of every e-mail to increase the reader's engagement.

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